In France, Mobile Drives Programmatic Growth
Though growth is happening, advertisers in France face hurdles with mobile ads
Mobile devices are central to the evolution of programmatic advertising in France and will be the main driver of medium-term growth. eMarketer estimates that mobile programmatic outlays accounted for about one-third of all programmatic ad spending in the country in 2015—but that share will reach 53.7% in 2017 and pass 68% in 2018, as explored in a new eMarketer report, “Programmatic Advertising in France: Publishers Help Spur Transformation of Digital Ad Landscape” (eMarketer PRO customers only).
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