Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Smart AdServer, an ad platform for real-time bidding, to expand the availability of its in-app mobile inventory on programmatic channels for display and video formats.
The deal means that Gameloft will integrate with Smart AdServer’s Smart RTB+, its native SSP.
“Gameloft has a unique reach and loyal gaming audience, with rather premium games,” Smart AdServer’s U.S. GM Romain Job told Real-Time Daily via email. „Gameloft will leverage the Smart RTB+ solution to bring premium programmatic advertising solutions to marketers, and will engage brands with unique ad formats.“
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