Smart AdServer launches platform for mobile

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French advertising platform Smart AdServer has launched a service offering direct deals and private auctions for mobile banner and interstitial ads. It allows businesses to harness the higher advertising costs per thousand views and improve programming efficiency to better monetise their mobile inventory, a key subject this year, said SmartAdServer managing director Cyrille Geffray. The company’s addresses all digital channels, web, mobile and video through its ad servers.

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